【The following text is verbatim from the presentation.】
Page 1. In a few years' time, millennials will be at the centre of society in Europe. And they are said to value spiritual wealth over material wealth. Therefore, more than ever, there is a need for a SUV that can share experiences with friends, is easy to drive and is suited to European.
Page 2. The target is men who FIRE, and FIRE doesn't mean burning anything. What is more important to you, time or money? FIRE is a new way of life that is spreading among young people who want both. Financial Independence and retire Early. It has become a big movement among young people these days He is a former programmer. He had no way to spend his money, but by learning about FIRE and putting it into practice, he now spends his time without a job, doing what he loves and what he wanna try. I think about exteriors for such users.
Page 3. The three keywords of the idea are divided, popped out and smooth. He is usually a smart guy, but sometimes he is daring to go ahead and separate himself from the past. I wanna create an image of cleverness and activeness in Quashqai. I then came up with several themes for the modeling and expanded my ideas. Next, I brushed up on the image of the power that jumps out from a mass, the lightness that allows you to fly anywhere, and the refined Quashqai character.
Page 4. This is the next generation of Quashqai. I was able to express the movement and lightness of the figure as it jumps out from the back form and moves forward. By making the silhouette of the car look linear, it appeals to the viewer's intelligence.
Page 5. Next is the interior. The key words are melted relaxed stretched. The driver's inner passion melts the chairs and steering wheel around him.
Page 6. Why don't you live a free and carefree life, just as you are, with this Quashqai.
Thanks.